Reputation capital · full-scope advisory · founded 2014 · Beijing & Shanghai
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Advisory & Contact

Six services, each with a defined deliverable and a published fee band. Fees are quoted in US dollars. Scope is confirmed in writing before any work begins.

WHAT WE TAKE ON

Six services, signable individually

We do not sell retainers by the month and then look for work to fill them. Each item below can be bought on its own, and each ends with something a third party can read.

01from $3,000

Reputation checkup & RCI index

Diagnostic · 10–15 business days

A five-factor score with the evidence behind each number, a gap list, and the two moves that would raise the index fastest.

  • Organisation or individual question bank
  • Written report plus a 60-minute read-out
  • Peer comparison where data exists
02from $9,000

GEO & online reputation

Generative engine optimisation

What the answer engines say about you, where that came from, and a 90-day plan to correct the record at source.

  • Audit across major AI assistants and search
  • Source-correction plan, not content volume
  • Structured data and entity cleanup
03from $12,000/yr

Monitoring & intelligence

Subscription

Daily watch across media, platforms, and closed channels, with a weekly read that says which issue is producing the weather.

  • Issue × sentiment matrix, not one index
  • Alert escalation agreed in advance
  • Monthly trend note for the board
04from $55,000/yr

Annual reputation advisory

Retained

A named advisor, a fixed calendar, and an index that is re-scored whether or not anything went wrong.

  • Quarterly re-scoring and re-weighting
  • Board-ready one-pager each cycle
  • Standing access for live decisions
05from $30,000

Crisis & remediation

Assignment

Activation within two working hours, a severity × speed read in the first hour, and one spokesperson holding the whole picture.

  • Crisis from $30,000 · remediation $25,000–42,000
  • System build $48,000–65,000
  • Pre-IPO reputation preparation from $32,000
06from $3,000/session

Training & simulation

Capability

Pressure-tested teams, not slideware. We run the scenario, then hand back the transcript of what your people actually did.

  • Workshop $3,000–5,500 · open course $750–1,100/seat
  • Full crisis simulation $13,000–25,000 with debrief
Fee bands are indicative and depend on jurisdiction, language, and the number of audiences involved. A fixed quote is issued with the scope letter, never after the work begins.
HOW IT RUNS

Five steps, in this order

First call, 30 minutes, no chargeYou describe the situation once. We say whether we should take it on and which single item to start with. If the answer is no, we say so on the call.
Scope letter, within 5 business daysWhat is included, what is excluded, who does it, how long it takes, and the fixed fee. Signed before anything starts.
DiagnosticThe index is scored with the evidence attached. Where the record is thin, the cell stays blank — and the blank is reported as a finding rather than filled with an impression.
Plan and calendarThe two moves that move the score most, sequenced against your own calendar, with the owner named for each.
Re-scoringOn a fixed date, whether or not anything went wrong. The number is compared with the previous cycle, not with a promise.
HandoverTemplates, question banks and the written standard stay with you. The work should be able to continue without us, and usually does.
WHAT WE DO NOT DO

Four things we decline

  • Work whose only purpose is to remove accurate reporting. Correction of a false record is a different assignment, and we take it.
  • Volume campaigns presented as reputation management. Output is not position.
  • Guaranteed placements, guaranteed rankings, guaranteed sentiment. Anyone who guarantees the consensus has not understood it.
  • A mandate we cannot staff. We would rather refer it on than run it thin.
TERMS

Practicalities

CurrencyUS dollars (USD). Invoicing in USD; RMB only for mainland entities.
LanguagesReports and correspondence in English or Chinese.
Time zoneGMT+8. Calls outside 09:30–18:30 by arrangement.
ConfidentialityMutual NDA on request, before the first substantive call.
DataNo client material is used in published case work without written authorisation.

Thirty minutes, no charge

Tell us the situation once. We will say whether we should take it on, and which single item to start with. If the answer is no, we will say so in the first call.

Email assistant@wotobr.com Call +86 10 5203 2126
Email assistant@wotobr.com
Tel +86 10 5203 2126
Hours Mon–Fri 09:30–18:30 (GMT+8)
Reply Within one business day
Office Room 1168, 2/F, Building 4,
123 Zhongguancun East Road,
Haidian, Beijing 100083, China